CAMPAIGN BRIEF

Social Media Influencers

CLIENT DOMAIN: https://amac.us/
PROMO DOMAIN: https://amac.promo/
SAMPLE LANDING PAGE: https://amac.promo/sample/

CONTACT
Scott W. Graves, The Liberty Lab, Inc.
714.743.8313
scott@thelibertylab.com

BACKGROUND

AMAC is a 2 million member organization that provides products and services to American adults 50 years old and older. Offerings include discounted Medicare, health insurance, life insurance, travel, and merchandise, The organization is explicitly a conservative alternative to the woke agenda of industry leader AARP (38 million members). As such, AMAC is also an activist organization that advocates for conservative policy solutions to issues impacting its members.

OBJECTIVE

AMAC typically has 4 membership plans: 1 year, 3 years, 5 years, and Lifetime. However, the near-term objective of their social media marketing effort is to drive sign-ups of a limited time offer of FREE membership. The free membership is just that… absolutely free, no strings attached, no credit card required, and no long-term commitment.

The purpose of this marketing campaign is to expand the size of the membership community and increase the influence of the organization within the conservative advocacy community.

The singular measurement of success of this campaign is the number of new member registrations as measured by the form located on this page: https://amac.us/secured/

COMPENSATION

Compensation is negotiable based on your audience, your audience size, engagement, post frequency, etc. The client is open to both flat-rate and commission based arrangements.

  • FLAT-RATE: If compensated via a flat-fee payment structure, client will expect a specific set of deliverables, a pre-publication approval process, a publication schedule, and full reporting.
  • COMMISSION: If compensated via a commission for each membership sign-up, the influencer has much wider latitude in terms creative, messaging, and timing. Commission-based influencers will be provided unique links to track the performance of their activity.

Ultimately, compensation will be based on results. Social media influencers who successfully drive their audience to subscribe to free AMAC memberships will be further engaged.

IMAGERY

AMAC is focused on products and services tailored to “seniors” in the 50+ age range. This should not be confused with super seniors. Imagery should reflect a mature and confident individuals who are relatively healthy, active, and vibrant.

SURVEY DATA

AMAC polled over 25,000 members and potential members about their issue priorities and political views. Below are the results.

How would you describe your political views?

What are your top priorities?

Are you currently a member of AARP?

MESSAGING

Based of significant data collection and analysis of successful marketing campaigns over many years, AMAC has a solid understanding of the types of messaging that resonates with potential members. The examples below are not exhaustive, but should provide inspiration to successfully engage your audience.

Social Media Posts Highlighting AMAC’s Shared Values

  • Say no to AARP’s woke agenda. AMAC fights for the values you hold dear: faith, family, and freedom. Join the conservative alternative—FREE membership here 👉 [link]
  • Stand with AMAC, the voice for conservatives 50+. Pro-American, pro-family, and pro-freedom. Unlike AARP, we reject progressive agendas. Claim your FREE membership today! 🇺🇸 [link]
  • Conservative, 50+, and looking for a community with YOUR values? AMAC is the alternative to AARP. We stand against wokeness—free to join today! [link]
  • AMAC = Your values. Your voice. If you’re tired of organizations that push progressive agendas, choose the conservative alternative to AARP. FREE membership here 👇 [link]
  • AARP? No thanks! Join AMAC, where your conservative voice matters. Faith, family, and freedom are our foundation. Start for FREE today! [link]

Social Media Posts Calling Out AARP’s Agenda

  • Sick of AARP promoting woke nonsense? Join AMAC—the conservative choice for Americans 50+. Shared values. No wokeness. FREE membership here! [link]
  • Don’t fund agendas you don’t believe in. AARP backs progressive causes. AMAC stands for you—conservative, American values. Join FREE now. [link]
  • AARP doesn’t represent YOU anymore. Choose AMAC: conservative, common-sense values. Reject woke agendas—FREE membership here. [link]
  • AARP has gone woke. AMAC hasn’t. Stand with an organization that shares YOUR conservative values. Join AMAC for FREE now. [link]
  • Tired of AARP selling out to progressives? AMAC is the unapologetic, conservative choice for Americans 50+. Claim your FREE membership today. [link]

Social Media Posts Highlighting the Rise of a Parallel Economy

  • Why support those who oppose your values? Join AMAC and help build the parallel economy—where conservatives support conservative causes. Start FREE today. [link]
  • The parallel economy is rising. AMAC is where conservative Americans 50+ unite, saving money and defending their values. Join FREE now! [link]
  • AMAC isn’t just an alternative—it’s a movement. A parallel economy for conservatives who value freedom over wokeness. Start FREE today. [link]
  • Your dollars matter. Don’t let them fund woke agendas. AMAC is the conservative voice in the 50+ community. FREE membership here 👉 [link]
  • Join the parallel economy with AMAC. AARP may have abandoned your values, but AMAC defends them. Join the conservative alternative for FREE. [link]

Social Media Posts Emphasizing Benefits of AMAC Membership

  • Save money. Stand strong. Stay free. AMAC offers benefits and discounts—without pushing AARP’s progressive agenda. Join FREE today! [link]
  • AMAC: Discounts, resources, and advocacy for Americans 50+ who value faith, family, and freedom. The conservative choice—FREE to join. [link]
  • Your values, your savings, your voice. AMAC gives you real benefits without woke politics. Join the conservative alternative—FREE! [link]
  • AMAC offers more than discounts—it offers a voice for conservative Americans 50+. Join the community for FREE today! [link]
  • Why settle for AARP? AMAC gives you the benefits you deserve AND stands for conservative values. Claim your FREE membership now. [link]